Email & CRM Quality Assurance
Internal QA Gate
Free delivery: UK £499  |  IE €699  |  Current promo: New Site Launch — 3–30 June 2026
Upload your Figma screenshots below. The QA reviewer reads all copy, subject lines, preview text and design directly from the images — no manual input needed.
Campaign information
Figma screenshots — copy, subject line and preview text read directly from these
Drop desktop screenshot here or click to browse Subject line, preview text and all copy read from this image
Drop mobile screenshot here or click to browse Mobile layout, CTA and tap targets reviewed from this
At least one screenshot is required to run a QA review.
Free delivery: UK £499  |  IE €699  |  Current promo: New Site Launch — 3–30 June 2026
Upload your Figma screenshots below. The QA reviewer reads all copy, subject lines, preview text and design directly from the images.
Flow information
Figma screenshots — copy, subject line and preview text read directly from these
Drop desktop screenshot here or click to browse Subject line, preview text and all copy read from this image
Drop mobile screenshot here or click to browse Mobile layout, CTA and tap targets reviewed from this
At least one screenshot is required to run a QA review.
Free delivery: UK £499  |  IE €699. Any other figure = compliance failure.
Work through this yourself before submitting for QA review. These are the things you should be catching first.
Copy & brand voice
  • Read the copy aloud — it sounds like a real person, not a press release
  • No generic AI phrases: "elevate", "seamless", "perfect solution", "take your bathroom to the next level"
  • No short choppy sentences laid out like a bullet-point list
  • Tone is warm, helpful and expert — fun where it fits, never pushy
  • Subject line is specific to Bathshack — it could not have come from any other retailer
  • Preview text adds something new — it does not repeat the subject line
UK & IE compliance
  • UK and IE are completely separate sends — no crossover whatsoever
  • Currency correct: £ for UK, € for IE
  • UK free delivery threshold is exactly £499 — not £299, £350 or any other figure
  • IE free delivery threshold is exactly €699 — not any other figure
  • Both markets use www.bathshack.com — URL verified
  • New Site Launch promotion (3–30 June) referenced correctly if applicable
  • Bathshack-provided sale designs used — not custom agency designs
  • No UK offers in IE emails and no IE offers in UK emails
Delivery & service claims
  • No next-day delivery promises anywhere in copy or design
  • No "next-day dispatch", "delivered tomorrow" or "instant delivery" language
  • No "guaranteed next-day shipping" language
  • Approved delivery language used where needed
  • NI delivery (if referenced) noted correctly — faster than UK mainland
Product accuracy
  • All featured products checked as live on bathshack.com right now
  • Products reference active categories only
  • No discontinued products referenced — e.g. the bathroom planner
  • Any stated pricing verified against the live site
Design & assets
  • Desktop Figma screenshot exported and ready to upload
  • Mobile Figma screenshot exported and ready to upload
  • CTA is prominent, clearly labelled and easy to tap on mobile
  • Logo usage follows brand guidelines
  • Imagery is lifestyle-led and on-brand
  • No pricing or compliance claims visible in the design that differ from copy
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Delivery thresholds & costs
UK mainland3–4 working days · Small £7 · Medium £10.99 · Large £49.99 · Free over £499
Northern IrelandNext working day (faster than mainland) · Small £7 · Medium £10.99 · Large £29.99
Republic of Ireland1–2 working days · Small €15.99 · Medium €49.99 · Free over €699
Approved delivery language
✓Delivered directly from trusted suppliers
✓Check product pages for delivery information
✓Delivery times vary by product
Banned delivery language
✗Next-day delivery · Next-day dispatch · Delivered tomorrow · Instant delivery · Guaranteed next-day shipping
UK & IE rules
UK free delivery£499
IE free delivery€699
Current promotionNew Site Launch — 3 June to 30 June 2026
Promotion URLhttps://www.bathshack.com/collections/new-site-launch (both markets)
Active product categories
Baths · Toilets · Showers · Bathroom Furniture · Mirrors · Radiators · Tiles · Basins · Taps · Enclosures · Panels · Flooring
Brand voice
Good"I like big TUBs and I cannot lie" — playful, human, bathroom-specific
Bad"Elevate your bathroom experience" / "Upgrade with this sleek look" — generic, AI-sounding
Common agency mistakes
Month 1UK/IE — Used UK free delivery threshold in IE email
Month 1Product — Referenced discontinued bathroom planner
Month 1Brand Voice — Generic AI copy used throughout
Month 1Operations — Next-day dispatch implied in copy
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